If you have read our Velosophy (yes, we stole that term directly from Grant Peterson), you hopefully recognize that we are in the business of doing things a little different:

Defining a niche is a difficult proposition. We spend time trying to define and refine our intentions, without losing sight of personal and professional expectations. Of course, the ironic piece of “redefining” is the balancing act between adhering and rejecting the status quo.  Too similar to the usual results in another “cookie cutter” product; too far from the norm results in a “fringe” item.  In other words, we are trying to use the Goldie Locks Principle and make things Just Right.

We have used the term renaissance to reflect our work because it does remind us of Ye Olde Days. However, if you are familiar with American car culture, you might say we are in the restomod bicycle business. Resto-mod is a colloquial contraction of restoration with a modern twist. The late Boyd Coddington was a pioneer of this HotRod style, and he defined a lot of the Detroit styles we commonly see today.

Our bikes are essentially of the restomod style, which we like to call “renaissance“.  We take the timeless lines and craftsmanship of lugged steel bikes from yester year, and improve their performance and durability with the best modern wheels, drivetrains, and components of today.  Most of our bikes arrive long past their prime, so issues of preservation / collectability are irrelevant.  However, the rebirth of a high quality and truly unique bicycle is very relevant.

Our Renaissancing really consists of the three fundamental services that we provide:

• Renaissancing of bicycles that we acquire to our standards and specifications.
• Renaissancing of bicycles provided by customer to their requirements, specifications, and budget.
• Components, expertise, and support to others who see the potential in their classic bikes.

We are in a unique business, and we feel the unique and personalized bikes that result are worth the salt of our labor.  Sure, your local bike shop has lots of great bikes … but those bike are also available at everybody else’s bike shop.  What we want is something that can stands apart from the rest of the group ride.

So, to summarize … we like unique classic lugged steel bikes that perform as good or better than the latest off-the-shelf bike.  We hope that you do too.