Coolness is definitely subjective.

However, in terms of measuring actual coolness, it seems logical that when you are associated with known “cool”, then you are therefore “cool” by association.  This concept is similar to Google’s PageRank, or understood by anyone who has survived the social hierarchy of the 7th grade.

Anyway, here are the known “cool” that we work with:

• Rivendell Bicycle Works — Retro-grouch cool
• Soma Fabrications — San Francisco hipster cool
• Moots — Who needs paint? cool
• Fourth Floor — Bringing us Yanks the timeless cool from the land of lifetime cycling
• Velo Orange — Bringin’ back the Old School cool
• Peter White Cycles — The master of cool wheels and lighting
• Chris King Precision Components — Anodized cool
• Paul Components Engineering — Classic American engineering cool
• Cane Creek Cycling Components — Skinks are cool
• Industry Nine — Innovative cool
• Highway Two — Suppliers of Brooks and Continental cool
• Merry Sales — Rocking the Nitto, MKS, Sugino cool
• Sinclair Imports — High performance road cool
• Manou Brothers — Cool cotton rim tape that is still made in America
• Twin Six — Cooler than your jersey cool.
• Vintage Bicycle Press — Historic archive of cool
• Helvetia Sports — SwisStop all weather stopping power cool
• Arundel — Lighter than air cool
• Screen Specialty Shop — The original cool vintage decals

Not cool enough for you?  How about contacting us with your cool recommendations.